SELLING FAST AS THE MARKET SLOWS DOWN
The traditional winter slowdown is something every home seller dreads, particularly if they’ve already made their purchase. Viewings dwindle, if they don’t dry up completely. It’s just another layer of stress added to an already intensely stressful experience.
If only there was an agency out there who could almost guarantee you’d sell your property quickly… Well, we recently worked with one who seems to be able to do just that.
When one of our clients bought a new home in Jordanhill, he purchased through Central Estate Agency. It turned out the property had been on the market for only two days. Not necessarily that unusual in Jordanhill, where properties tend to be snatched up by parents anxious to be in the school’s catchment area.
Central Estate Agents, however, have an approach that helps sell all their properties just as fast, if not faster. Co-owner Craig Muir told us: “We have a huge database of people ready to purchase, so most of the properties that come in sell within a week. In fact, about a third are snapped up so quickly they never reach the open market.
“Estate agency has lacked innovation for a long time,” he went on. “Today’s Internet-aware buyers expect more. So we blend traditional estate agency knowledge with world-class marketing techniques. That gives sellers a competitive edge when marketing their home.”
One of the things that makes Central stand out is their use of great tech. If you’re selling, for example, you’re not going to see your property represented by the usual dodgy photos taken with a fish-eye lens from unflattering angles. What you get is a 3D photographic walkthrough that lets potential buyers put themselves in your home.
What’s more, those potential buyers are carefully vetted, through a pre-qualification process, so the agency knows they’re serious – no tyre-kickers here!
It looks to us like a brilliant way forward for property buyers and sellers, not to mention estate agents. There are some very large and well-established agents out there who could learn a lot from Central’s approach. It’s fresh, it’s exciting, and it seems to get great results. We loved working with them, and we’re looking forward to doing it again in the near future.